we are so excited to announce that we are a 1% percent for the planet member! only 3% of charitable donations go to environmental projects at the moment and only 3% of that comes from companies. surprisingly, we can have a big influence on that little figure by using an even smaller amount: 1%. this is where 1% for the planet comes into play.
what does 1% mean for the planet?
1 percent for the planet is a membership-based nonprofit organization in which businesses from across the world pledge to donate 1% of their annual sales to environmental nonprofits. not just profits, but sales! climate activism, food policy, wildlife restoration, and other environmental concerns are all addressed by these groups. nonprofits are chosen based on their track record, environmental focus, and referrals. thousands of ngos have been approved throughout the world. this worldwide network forms active and engaging collaborations between companies and non-profit organizations and as a result, customers participate as well when they choose where their product purchasing dollars go. by choosing 1% for the planet members, their purchasing dollars go straight to these non-profit organizations and their environmental goals.
1 percent for the planet is a global organization that links funds and doers to help people give more to the environment. their members have donated more than $175 million to environmental ngos since the founding in 2002 by yvon chouinard, inventor of patagonia, and craig mathews, founder of blue ribbon flies. today, 1 percent for the planet is a global network of over 1,200 member firms, a growing core of hundreds of individual members, and tens of thousands of charity partners in over 60 countries.